SuccessIsWhat Marketing

Content Marketing for Startups and Small Businesses


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What we Do

Choose just the services you need, or build an all-inclusive package

Short/ Long - form Articles 

We write short as well as long form (5,000 word+) articles with in-depth research.

Guest Posts on Top Blogs

We can ghostwrite guest posts for you for leading publications like Harvard Busines Review, Lifehacker, Entrepreneur, Business Insider, Huffington Post, etc.  

Expert Roundups

We create roundup articles with exclusive quotes from CXOs of Fortune 500 companies, celebrity entrepreneurs and top experts. (Offered only to select clients)

Promotion and Link Building

We promote content to top inflencers in a niche. 

We also build links from high DA sites and influencer blogs to your articles or website. 

Content Strategy

We can craft a complete content strategy for you based on different objectives likes SEO, Audience Education or Personal/Company Branding.

Personal Branding

We can help position you/ your company as an authority and a thought leader in your space through influencer marketing and guest posts. This can significantly grow your leads and conversions.

Managing Your Blog

We can execute everything that goes into running your blog including managing wordpress, planning your content calendar, sourcing guest posts and more.


Search Optimization

We optimize articles based on the latest algorithm updates.  

(Not offered as a standalone service)

Meet Our Leadership Team

Peter Banerjea Co-Founder

Peter writes for top blogs like HuffPost, Fast Company Lifehacker and more. His work has also appeared in Entrepreneur, Business Insider, SumoMe, Smartblogger and several other top blogs.  

He has consulted and worked with several SaaS companies like Time Doctor, JustReachOut, Knowlarity, RateGain, and more.  

He is also a leadership and marketing trainer/ coach and has delivered programs for organizations like AXA, Kuoni, IHS Markit, JCB, GKN, Calibrated Healthcare, GMR, Intex, etc.  

Before stepping into entrepreneurship in 2009, Peter was a senior analyst, working for a major global investment banking client. He has an MBA in Marketing and Finance and an undergrad degree in commerce.

Joy Ghose Co-Founder and Managing Editor

Joy manages the overall content processes at SuccessIsWhat Marketing. She also takes care of the SuccessIsWhat blog.  

She was formerly a business journalist for more than 11 years. As a journalist she has interacted with numerous CEOs and top leaders of Fortune 500 companies from all over the world in the telecom, IT, pharmaceutical and banking industries as well as with leaders of several nations.  

Joy has an MBA in Marketing and Finance and an undergrad degree in journalism.

What Our Clients Say

"Peter and Joy have an in-depth knowledge of several aspects of business. Peter's investment banking background and Joy's career in business journalism give them the advantage to write intelligently on a broad range of business topics."

-Dmitry Dragiev, CEO - JustReachOut

"Peter and Joy are a highly experienced team who turned around a very urgent article for me just within a couple of days before a conference. Having a strong background in digital marketing, they were able to quickly understand exactly the key messages I wanted to convey and frame it in a condensed format and a context that was perfect for my audience. In addition, being well connected in the entrepreneurial community, they have also introduced me with other AdTech leaders."

-Nedko Nedkov, CEO - Brandvertisor

"Peter's knowledge, skills and dedication to creating high quality content consistently astonishes me. His writing is a perfect blend of education-based marketing and top-notch copywriting. He's not only a servant of those seeking information they can easily read and use, but also a strategic thinker about the role of content in online marketing. I recommend SuccessIsWhat's content marketing services and advice highly."

-Anthony Metivier, Founder, Magnetic Memory Method

Our Best Articles

Our articles have been featured in top blogs such as Lifehacker, Fast Company and Huffington Post. We have published articles with exclusive quotes from top leaders from Fortune 500 companies and eminent entrepreneurs.  

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SuccessIsWhat Marketing