Is your office a minefield of distractions? You are working under a tight deadline. Client wants the presentation by end-of-day. You rub your hands together and get down to work, only to get interrupted… again. The phone starts to ring or your colleague walks up to describe the antics of her 3-year-old niece. Two hours into the day … Read more
What’s that one marketing tool necessary to elevate your brand and grow your business? Social Media Marketing. Over 90% of online marketers agree that social media is crucial for their business. Users have seen a 70% increase in their sales just by actively using Facebook to promote their brand. But there’s a glitch. Creating and sharing … Read more
Brian Clark, Neil Patel, Jon Morrow – the biggest names in the blogosphere all agree that Henneke is a powerful force! She is the Founder of Enchanting Marketing, a blog every writer should follow. Henneke’s words have a personality of their own. Ever since I came across her work a couple of years back I … Read more
You know about online calendars. Email is a regular tool in your daily routine. Your new smartphone with the built-in video-calling app lets you connect with your team members effortlessly. Technology tools are a great productivity booster. Research shows that technology-related productivity in the workplace has increased by 480% per hour in the 40 years … Read more
Can I be honest with you for a second? I did not get into blogging to gain deep insights into life. I was not looking for the online equivalent of nirvana. All I wanted was some subscribers who would eventually become clients. And I had an inkling that writing some heavy, heady, fact laced posts … Read more
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How important are emotions in marketing? Unless your prospect is a Vulcan, a marketing campaign without emotions will be as appealing as pancakes without maple syrup. We might wish to believe that we are logical creatures who take decisions based on reason, however, any psychologist (marketer) will tell us a different story. How do emotions … Read more