How important are emotions in marketing? Unless your prospect is a Vulcan, a marketing campaign without emotions will be as appealing as pancakes without maple syrup. We might wish to believe that we are logical creatures who take decisions based on reason, however, any psychologist (marketer) will tell us a different story. How do emotions make a difference? “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya … [Read more...]