Paperform Review 2019 (With Features, Pricing & Limitations)

Need an easy way to capture customer data online?

With the right online form builder, you can quickly log customer data and automate your onboarding processes. These form builders let you create beautiful landing pages, detailed feedback forms and efficient payment pages that easily capture the data you need in seconds.

Fortunately, Paperform could be the perfect software to do this.
In this article, we’ll review Paperform to help you decide if it’s the right tool for you.

This Article Contains:

(Use the links below and jump to a specific section)

What is Paperform?

Designing forms in the Paperform dashboard.

Paperform is an online form builder used by companies to produce applications for:

  • Landing pages.
  • Product surveys.
  • Client onboarding.
  • Payments and invoicing.
  • Appointments and reservations.

It also lets you design each of these templates to make them unique to your business. 

How Paperform Helps You

1. Easily Create Smart Online Forms In A Simple User Interface

There’s no denying that customer information is incredibly valuable.
It can help:

  • Shape your marketing campaigns.
  • Build more efficient processes.
  • Improve your referral program.
  • Generate ideas for new features for your product.

However, not all information can be collected in the same way.
Think about it.

You can’t expect a customer to give you a detailed review of your product or service through a simple Yes/No questionnaire, right?

That’s why Paperform gives you over 20 different types of questions for all your information gathering needs. 

Paperform's  question drop-down menu.

Multiple choices, Yes/No, Dropdowns, Prices—if there’s a question for it—the software supports it! 

What’s more?
You can instantly connect your Paperform forms with popular spreadsheet platforms like Google Sheets, Microsoft Excel, Lucidchart and more. This way, all new form entries are directly inserted into a spreadsheet of your choice. This makes it incredibly easy to log and access customer data whenever you want to!

2. Create Beautiful Forms To Boost Your Marketing Campaigns

You know what the problem with most forms are?
They’re boring. 

Nobody likes to spend hours going through an endless list of questions.

So how do you get customers to stay and fill out your forms?
By creating beautiful forms and surveys!

Creating forms in Paperform is similar to creating documents in a word editor. The tool’s form editor lets you embed videos, add images and insert styled text anywhere on your forms. You can even design and use templates from an extensive template gallery. 

This is going to make your forms far more attractive and interesting to any potential customer—increasing your chances of a conversion.  

Theme settings in Paperform.

3. Make Payments Easier With Popular Platform Integrations

A complicated payment system is a huge turn-off for any potential customer. However, that isn’t all—it’s also going to delay the time it takes you to get paid.

If you’re a service provider, you’ll need to have payment integrations on your site to streamline your payment processing. Unfortunately, setting this up manually isn’t easy and is usually expensive.

Paperform however, supports integrations with popular payment platforms like PayPal, Stripe, Square and Braintree to manage your payments and subscriptions. You (and your customers) will never have a payment issue ever again!

Payment integrations available with Paperform.

4. Keep Forms Relevant To Your Customers

What’s the most annoying part of most online forms and surveys? Answering questions that don’t apply to you.

Asking your customers tons of irrelevant questions is one of the easiest ways to annoy them. Luckily, with Paperform, that won’t be an issue. 

The tool is an excellent Typeform alternative when it comes to building easy-to-answer, conversational forms. With its “Question Logic”, you can tailor a paper form to correspond with specific client answers.

For example, a respondent who marked their civil status as unmarried won’t receive any of your form’s questions on marriage. For added flexibility, it also supports answer piping for follow up questions.

This is a great way to easily create forms that are more relevant to respondents to give them a better customer experience. 

The question logic in Paperform's form editor.

5. Supercharge Your Landing Pages

A good landing page can do wonders for your conversions.
A good enquiry form is perfect for capturing detailed customer data.

With Paperform, you get both.

The tool lets you create beautiful landing pages with smart forms inserted into it to capture customer data easily. You can choose to add images, embed code, embed videos—whatever you like—to make your landing page as attractive as possible.

It’s the perfect business lead generation magnet!

A landing page in Paperform.

6. Harness Analytics To Understand Your Customers

A good form is useless without a way to analyze the data it collected, right?

With Paperform, you’ll get detailed analytics about your forms and user behavior right from your dashboard. You get information such as:

  • Views – The number of times the paper form has been viewed.
  • Submissions started – The number of times someone started answering the form.
  • Form submission – The number of times the form has been submitted.
  • Rate of completion – The percentage of users who completed a submission.
  • Drop-off questions – The questions that users were answering when they abandoned the paper form.
Paperform's form analytics showing the submissions received for a survey

It’s a great way to analyze your data instantly and take stock of what has to be done. For example, the drop-off questions stat is a good place to start when editing a form for future use. Use this data to identify what question caused abandonment and modify it accordingly.

The One Problem With Paperform

While Paperform is an excellent platform for creating forms, it has one small drawback.
There are no mobile apps available.

While this isn’t an issue for most users (I don’t know too many people who like building online forms using their phone apps!), it would’ve been nice to have that functionality as well. But other than that, Paperform is an excellent form editor that’s perfect for small business firms.

How Much Is Paperform Going To Cost Me?

Paperform gives you three pricing plans to choose from: 

  • Essentials ($15/month): Unlimited beautiful forms + 1000 form submissions per month + template gallery + basic support.
  • Pro ($39/month): Unlimited form submissions + 18 month upload storage + 1GB max file size + answer piping + priority support.
  • Agency ($99+/month): 5GB max file size + unlimited embedding + custom domain support.


Paperform is a powerful online form builder that helps you easily create detailed surveys, client onboarding forms and landing pages to boost your marketing campaigns and harness customer data.

With a simple user interface, anyone—from solopreneurs to small businesses—will benefit from its unique form-building features. 

Are you going to give Paperform a shot? Let us know what you use to create forms in the comment section below.

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