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Crush your Goals in 2016:
Get off the sidelines and win at your Game with Success Coaching
The Simple Storytelling Rule for Sales: Convince First,
The first two weeks of the brand New Year are behind you, and... Are you working on your goals? Are you still motivated?
tell a story. Write about how things feel. Write about problems, frustrations,
experiences, triumphs. Think about a movie or TV series - it's all about the characters
and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake
- not only on long form sales pages. Even if your page is short and visual,
without relating to your customer, you can't make sales.
remember that what you're looking at is only a template. Maybe you want to spend more
time on the story. Maybe you want to add several more headline + text blocks, to really
elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of
the existing blocks). Let the template inspire you, but don't let it limit
Using Image Sections to Add a Visual Element
an example of a simple image section: use images or icons to illustrate a point you're
making. This can assist in your story telling or be used to showcase features (although
only if you use it further down the page, after the product reveal).
Keep it simple. You can use the icon feature in Content Builder for the images.
Don't over-explain in these text sections below each individual image.
Let the images do the talking. If something needs more explaining, add a text